The Goal: Develop Headliner Level Stand-up Comedy Material

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This article has been selected for inclusion in the SCF Course.
[else][/if][/pass] Why Focus on Headline-Level Stand-Up Comedy?

If you haven’t noticed, I don’t talk about how to become a great open mic comedian in the articles on this blog. I talk about producing headline-level, big laugh stand-up comedy material in the shortest amount of time possible.

Crafting and delivering headline-level comedy material is pivotal for comedians at every level.

Success hinges on consistent brilliance, blending creativity with audience insight, and mastering the art of timing and delivery. It’s a dynamic process demanding adaptability, perseverance, and an unwavering commitment to excellence.

Note: An individual does not have to hold the title of headliner in order to develop and deliver a powerful, big laugh stand-up comedy routine.

What Is Headline-Level Stand-Up Comedy?

Headline-level stand-up comedy is a stand-up comedy act that generates an average of 4-6+ audience laughs per minute that approaches, meets, or exceeds an average of 18+ seconds of laughter for each performing minute — whether the comedian is delivering 5 minutes or 50 minutes of material.

The first part of the following report explains the basis for this objective viewpoint when it comes to determining what headline-level stand-up comedy is and what is achieved when it happens:

Stand-up Comedy Metrics | Laughter Measurement - Comedy Evaluator Pro
This article describes the objective and measurable metrics associated with headliner level comedian laughter levels.

Joke Methods Comedians Use

There are two primary methodologies being used today to develop and produce stand-up comedy material for the stage:

1. The Old School “Joke Writing” Method

This is the most popular yet the most difficult way to develop stand-up comedy material.

This method focuses on “joke” development using conventional “formulas” and largely disregards the most important part of laughter generation, which is delivery.

Probably the biggest downfall of using the “joke writing” methodology is that it can literally take years to develop the skills to write and develop a headline-level act using this system.

The reason for this is simple: Writing is a completely different form of communication than talking or speaking.

Writing only involves words and sentences. Talking or speaking on the other hand, involves multiple communication processes in addition to words and sentences.

Trying to deliver stand-up comedy material that has been “written” the way a person has been taught to write (which is for a reader) is like trying to pole vault with a golf club.

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Probably the biggest problem for many attempting to “write” material in a literary fashion (as we have been taught since school) is this:

Since writing only involves the use of words, many more words are needed to describe or point out anything as it is written on paper. This is problematic because…

It doesn’t take a degree in rocket science to understand that to deliver an average of 4-6+ punchlines every minute on stage to generate the average of 18+ seconds of audience laughter you want, you simply DO NOT have the luxury of being wordy or verbose.

To make a long story short, unless your one-two line jokes are very short, it becomes hard to come close to reaching the goal of delivering headline-level stand-up comedy material.

2. Topic-Based Comedy Material Development

This new method involves topic development and structuring talking as opposed to trying to develop one joke at a time from some sort of “writing” process.

This method incorporates all the communication aspects involved with talking or speaking, not just literal words and sentences. This can give you the brevity you need to reach the goal of generating the laughs per minute and the seconds of audience laughter you need each minute to achieve the goal you want on stage as a comedian.

This method also focuses on structuring stand-up comedy material to get 4-6+ laughs per minute based on the comedian’s own sense of humor, as opposed to trying to “figure out” what may or may not be funny from a traditional “writing” process.

This alternate method is what the Killer Stand-up Online Course is all about.

To get an idea of what this sort of topic-based, conversation-style comedy looks like, here is a video from comedian Steve Trevino — just count the number of laughs he is able to generate each minute in this 2:47 minute clip:

Related Video:

The Ultimate Goal for Comedians

No matter which system or method a comedian uses, the goal ALWAYS remains the same:

Goal: Deliver stand-up comedy material that generates 18+ seconds of laughter for each performing minute — see Comedy Evaluator Pro for details.

It’s worth noting that most recognized stand-up comedy stars can generate 24+ seconds of laughter for each performing minute (talent plus larger audience sizes contribute to these numbers).

In any stand-up comedy market (and there are more markets than just comedy clubs to work in), having the ability to generate headline-level laughs will move any comedian “up the ladder” faster than anything else.

As a matter of fact, there is actually minimal competition among comedians who can generate 18+ seconds of laughter each performing minute.

Final Thoughts

No matter what process a comedian uses to develop and produce their stand-up comedy material…

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If they only have 1-2 punchlines in any given minute of their stand-up comedy material, they are wasting their time trying to become a comedian.

Why do I say that? Because there are already plenty of comedians who can generate an average of 4-6+ noteworthy audience laughs with their stand-up routine.

And it will always be these comedians who get the better gigs and the biggest breaks in stand-up comedy.

Common sense would dictate that every new comedian should develop stand-up comedy material that has 4-6+ punchlines every performing minute. Even if not all those punchlines get the laughs they want, there’s a far better chance that at least some of those punchlines will get laughs.

This can provide a foundation upon which a comedian can make adjustments and refinements that will allow them to get the 4-6+ laughs each performing minute that they need to move ahead.

But if the stand-up comedy material a comedian produces only has 1-2 punchlines per minute and they don’t generate laughs, they have no foundation to build upon.

The reality is that it is not difficult at all to create and develop stand-up comedy material that does have 4-6+ punchlines every minute before a comedian ever hits the stage — provided a comedian knows how to do it.

However, until a comedian realizes that “writing” for a reader is significantly different than developing stand-up comedy for delivery to an audience of observers who are watching and listening, they will most certainly struggle to get noteworthy laughs on stage.

If you can thoroughly grasp what I have presented in this article, then you are already ahead of the pack.

I say that because most new comedians don’t have so much as a clue as to how many laughs they need in a minute on stage to move along quickly in stand-up comedy, much less how to develop stand-up material that will generate 4-6+ laughs per minute.

Unlike most, at least you now know the goal you need to reach and can take action to reach that goal.

2 Replies to “The Goal: Develop Headliner Level Stand-up Comedy Material”

  1. I like the topical approach better. It makes way more sense. It’s easier to develop material and way easier to remember what I want to say. And a ton easier to structure. One topic leads into another topic. Sometimes there is a connection from one topic to the next. Sometimes there is no transition. I just start a new topic. If I tried to memorize pages and pages of jokes that I sat down and created from a blank sheet of paper, I have no doubt that I would be going about doing stand-up the hard way. Stand-up is hard enough as it is. Why make it harder? 🙂

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